Media and Communication

['Marketing Management - Students gain knowledge of marketing management by learning to think strategically and developing marketing plans by aligning marketing initiatives with market opportunities. During the course, students are required to develop marketing plans through the use of case study analyses.', 'Communication Management - In this course, students will be introduced to the key concepts related to managing communication programs in the workplace. The course focuses on topics such as corporate image, identity and reputation, community relation, corporate social responsibility, issues management, crisis management, public affairs and internal communication.', 'Introduction to Finance - This course introduces students to the basic tools of financial analysis. It develops an understanding of capital budgeting and risk analysis, cash flow and cost of capital, dividend policy, internal financing and leverage. It describes innovative methods in the use of capital markets, such as hedging with derivatives and related instruments.', 'Marketing Management - Students gain knowledge of marketing management by learning to think strategically and developing marketing plans by aligning marketing initiatives with market opportunities. During the course, students are required to develop marketing plans through the use of case study analyses.', 'Cross-Cultural Negotiations - In this course students develop negotiating strategies and tactics applicable in a global setting. The interrelationship between culture, communication and business is analyzed and appropriate approaches formulated.', 'Operations and Project Management - This course introduces students to the practices, concepts and techniques used in operations within manufacturing and service organizations. Topics include product and process design, demand forecasting, production and work-force planning and quality control.', 'Media Industries: Strategies and Influence - The importance of the press has developed with the globalization of press coverage and worldwide concern for the unequal information flow between and among countries. This course examines the historic role of the press, the role of ideology in culture, the possibilities and methods in which bias may play a role in news reports, and the artificially constructed reality of such reports.', 'Digital Marketing - In this course students will gain expertise in the application of the most powerful tool of modern marketing. All the elements of a successful digital marketing strategy will be examined, including reaching and retaining customers, customizing, leveraging social media, and the digital advertising mix.', 'Intercultural Communication - This course introduces students to the concepts and practices that underpin communication in the modern, multicultural environment. Students examine the interplay between their own cultural background and their ability to communicate with others. Emphasis is placed on the ability to understand cultural differences in communicating with others in the workplace or social setting - key elements of globalisation and the changing social-political landscape.', 'Communication Research and Planning - Students are introduced to an analysis of public relations theory and practice and guided on the planning and evaluation of public relations and communication programs. During the course, students develop an academic and practical insight into best practices in corporate and marketing communication.', 'Interpersonal and Presentation Skills - The essential element for a successful executive or manager is the ability to effectively communicate his or her ideas, persuade others of the viability of those ideas, and direct and delegate authority in a manner that motivates, rather than alienates subordinates. This course gives students a controlled environment in which to practice and develop these skills. Students examine interpersonal communication, business writing, public presentations, and are expected to make persuasive and informative oral presentations.', 'Digital Media Management - This course reviews theory and current practice in the field of digital media. This combination aims to help students understand, design, create and assess current and future developments in digital media. Particular attention is assigned to web-based social media, public relations strategies and digital tactics such as blogging, social networking, microblogging, Wikis, video and audio production.', 'Media and Communication (Capstone Course) - During their final trimester, students plan, design and present a communication project that puts into practice the communication and media theory, processes and techniques that they have studied during the degree program. The project is supported by a series of workshops on researching and managing communication projects.', 'Ethics, Strategy and Social Responsibility - This course examines CRS issues from the perspective of different aspects of corporate operations including strategy, accounting, finance, economics, entrepreneurship, marketing, organizational behavior and operations management, It includes lectures, case studies and student research projects and presentations.']