Marketing and Sales

[\\'Introduction to Finance - This course introduces students to the basic tools of financial analysis. It develops an understanding of capital budgeting and risk analysis, cash flow and cost of capital, dividend policy, internal financing and leverage. It describes innovative methods in the use of capital markets, such as hedging with derivatives and related instruments.\\', \\'Global Economics - This course examines the function of the economy and the role of the firm in the economy. The course underlines the macro-economic principles in order to understand domestic and international policy issues, international trade policies and economic growth.\\', \\'Operations and Project Management - This course introduces students to the practices, concepts and techniques used in operations within manufacturing and service organizations. Topics include product and process design, demand forecasting, production and work-force planning and quality control.\\', \\'Leadership and Organization Behavior - Students study a range of important variables that affect the behaviour of people inside an organization including leadership styles, the process of effective management, interpersonal communication skills, motivation, effective presentations and organization design, as well as the dynamics of conflicts in organizations. This course involves a high degree of participation and project work with adult learning techniques such as action learning and learning contracts.\\', "Marketing Research - This course offers methods, tools, and techniques for qualitative and quantitative marketing research. Students gain a \\'hands-on\\' experience of the complete marketing research process, essential to addressing marketing problems such as estimating market potential, advertising and pricing, and introducing new products.", \\'Digital Marketing - In this course students will gain expertise in the application of the most powerful tool of modern marketing. All the elements of a successful digital marketing strategy will be examined, including reaching and retaining customers, customizing, leveraging social media, and the digital advertising mix.\\', "Innovation & Technology - Innovation is a strategic priority for companies\\' survival and growth. An efficient innovation management is crucial for every organization not only for new products but also for services and processes that can drive down costs, improve productivity and increase customer satisfaction. Technology is also an integral part of many strategic decisions and future plans for developing new products and services, achieving operational excellence and competitive advantage. In this course, students will be introduced to Innovation domain through case studies, explore Innovation processes and strategy. Then they will examine a number of business model disruptions in technology-driven industries and review several key/emerging technologies as well as enterprise information technologies as resources for Innovation. And finally they will explore how to link an organization\\'s technology strategy with the business strategy through innovation.", \\'Global Entrepreneurship and Venture Initiation - The course objective is to develop a pragmatic knowledge-base for some of the primary factors that lead toward the creation of a successful business. Creating a viable business plan is a key component that will be studied. Considerable time is allocated to understanding many key aspects of being a successful entrepreneur, highlighting selected characteristics underlying that success such as management, marketing, finance and strategic planning.\\', \\'Sales Strategies and Techniques - This advanced course on sales management will focus on the key sales strategies and techniques. Issues covered will include customer relationship building and management and the effective conduct of personal selling.\\', \\'International Marketing - The objective of this course is to provide a clear comprehension on how Business and in particular the Function of Marketing is influenced by the Globalization and the Macroeconomic aspects. Students will learn to devise an International Marketing plan taking into account the overall international economic situation, the growing interaction of governments, international institutions, the global legal environment, the different cultures, etc. It emphasizes the challenges the international marketer is facing today in dealing with the complexity of internationalization and the transparency of the modern technologies.\\', \\'Sales & Marketing (Capstone Course) - The marketing & sales capstone brings together the knowledge and experience gained throughout the programme to train students on how to develop complete marketing and sales plans.\\', \\'Ethics, Strategy and Social Responsibility - This course examines CRS issues from the perspective of different aspects of corporate operations including strategy, accounting, finance, economics, entrepreneurship, marketing, organizational behavior and operations management, It includes lectures, case studies and student research projects and presentations.\\']